Content marketing is a concept within marketing that centers around the steady (and constant) creation of a wide array of content materials (video, blogs, social media, etc.) that educate and inform your customers without directly selling or advertising to them. In doing this, you can elevate your practice image and attract new patients that view your practice as a thought leader and educator. When patients view you as an expert and an educator, they are extremely happy and enthusiastic about sending you new business. Thus the byproduct of content marketing includes increased patient loyalty (recurring revenue) and a sharp increase in new patient referral business (new revenue).