...But there's a catch.
92% are researching their physicians before making a decision. Taking control over your online reputation is critical to your practice's sustainability.
WHAT ARE YOU DOING WRONG?YOU MUST ASK (NOT TELL) YOUR PATIENT FOR THEIR HONEST REVIEW.
✓ Asking requires a response, and most everyone will answer YES! This psychologically nudges them toward fulfilling the obligation. It's more powerful coming from a physician.
✓ The practice should seek honest and detailed reviews for maximum impact. Review number and score alone are simply not enough, they are the prerequisites for earning interest.
You'll be getting a text to review our practice, these are very important for us. Would you mind taking a brief moment to give your honest feedback?
WAIT, BEFORE YOU ASK FOR THAT HONEST OPINION, READ BELOW FIRST
All practices should be focused on building an online reputation by ASKING FOR HONEST REVIEWS.
To maximize the number & quality of reviews, an automated system should be implemented. THE PROBLEM: Asking for honest reviews (which are required for conversion) exposes the practice to potentially harmful opinions. Since no practice is perfect, you must have a way to proactively intervene or risk unfair reviews about procedural minutia derailing the reputation development!
Step 1: Make online reputation a high priority. Implement a system designed to fast-track high-quality, positive reviews to your online profile and filter for any negative experience.
Step 2: Commit to having this conversation with each patient, otherwise an automated system becomes another unsolicited correspondence as opposed to a valuable tool.
Step 3: Take the time to reply to reviews to show the level of hospitality, accessibility and friendliness of the practice and eliminate suspicion of fake reviews and censorship.
TL;DR - Developing your online reviews requires two things: That you ASK for honest feedback and that you have a system to catch those with less than positive things to say before making it a public record.